Batista Family’s JBS No. 1 – Worldwide & U.S.
The Batista family obviously thinks there’s a future in beef worldwide. They also thought now was the time to finish putting their production capabilities in place.

Gypsy Wagon
Betty Jo Gigot, Editor and Publisher
Wow, what a heart-stopping couple of weeks this has been. The debacle at Westland/Hallmark Meat Packing Co., in Chino, Calif., brought out all of the big guns, ready to write new laws and revamp the entire industry.

Whitt & Wisdom
Jim Whitt
Good News, Bad News and the Twilight Zone
Wife: I have some good news and some bad news.
Husband: What’s the good news?
Wife: The good news is I found a picture that’s worth $500,000.
Husband: Wow! That’s wonderful! What’s the bad news?
Wife: The bad news is that the picture is of you and your
secretary!

The Range of Reason
Tracy Rehberg, Contributing Editor
2008 boasts a confident new $15 million advertising campaign for beef. If you haven’t seen the series they call “Powerful Beefscapes,” you should probably make the journey.

George Herrmann – A Man for His Time
Betty Jo Gigot, Editor and Publisher
George Herrmann may have turned the day-to-day chores over to his sons, but he certainly keeps up with every aspect of the industry and implications issues may present for the far-flung business he and the boys have built on Kansas’ High Plains.